In order to come up with a strong logo design, it is important to create a system that can be used time and again. This routine should facilitate your thought process as well as make use of your creative skills to come up with custom logo designs that are professional and pleasing to the client.

Step one is to start with research. It is critical to know your client’s company. Researching competitors and other similar companies can help a designer come up with ideas. Creating a design brief form to have a client fill out prior to coming up with preliminary designs is also a good way to get to know your clients company and taste.

Creating pencil sketches (aka thumbnails) is the next step in the design process. Although many designers feel this step is unnecessary, it is much faster to brainstorm and sketch a variety of thumbnails and develop your strongest ideas on the computer as opposed to starting with design software. This allows the designer to be more efficient with their time and is likely to strengthen the final logo design as well.

After choosing a few of the strongest pencil sketches, it is now time for the designer to create some preliminary designs utilizing design software. Using a vector-based program such as Adobe Illustrator allows the logo to be transferred to a variety of programs and remain flexible. It is best to create these designs in only black and white to start. Color is filled with emotion and can distract the client from the overall design. Once the client chooses a final logo design, then color can be discussed and added. Once color selections have been made, the final logo composition is complete.

Using a process such as this will ensure a well-rounded system and promote strong logo designs time after time.

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