For those of you who may be unfamiliar with The Pantone Formula Guide, this resource helps better manage print jobs and is an essential tool for graphic designers, pre-press professionals and printers.

The simple design of the Guide provides a convenient and portable color reference library that can accompany you at client presentations or on press runs. The guide contains a full range of 1,114 colors from the Pantone Matching System, with corresponding ink mixing formulas in parts and percentages to ensure the correct ink formulations are prepared.

I personally have found this guide to be VERY useful. People tend to get caught up with what color looks like on a monitor, but unfortunately when it goes to print, the spectral properties of the paper and or ink may change the perceived color. The Pantone Matching System allows for a more accurate color selection process and helps provide designers with a resource to present to clients.

Another useful feature for designers is that Adobe software actually includes swatch libraries with Pantone formulas preloaded. This allows designers to preview the color with realistic paper and lighting and easily find the exact same color with in the swatch library.

This entry was posted on Saturday, November 7th, 2009 at 12:31 pm and is filed under Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.