The Meaning Of Color

I was browsing the web just now and I came across this article on Logo Design Blog called How to use color in logo design to effectively communicate the right message.  Many people don’t realize this, but color can make or break a design. Color can be used as a tool to communicate as well as evoke emotion. Using the proper colors in design is an important skill to learn as an artist. Perhaps you want to create a feminine feel for a particular design. Although cliche, pink evokes femininity, innocence, softness and health. Take for instance the breast cancer logo below; a pink ribbon meant to imply femininity and health.

cancer

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