Its not a surprise that companies like Pepsi and Coke which have been around since the late 1800’s sometimes feel the need to update their corporate identities. But the question remains, are these updates always needed? Do companies need to redo their entire identities to please customers?

Coca-Cola has had a consistent logo throughout the years. Once in awhile they will make small changes that stick very closely to the original design. Many feel (including me) that Coca-Cola is a true example of a timeless classic brand that is ultimately more effective than the Pepsi logo. Pepsi seems to be marketing itself as a kind of perpetual fad, always new, always exciting. Unfortunately in my opinion, they have been unable to obtain that classic feel that everyone recognizes as Coca-Cola. Instead, they launch mediocre logos constantly. For example, their latest logo has a minor change that adds nothing to their branding.

Making unnecessary changes is a waste of time. A designer’s job is to create a recognizable logo that will be able to promote the company for years to come.

Which do you perfer….Pepsi or Coke?

This entry was posted on Thursday, November 19th, 2009 at 12:35 pm and is filed under Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.