Logo Design Love
Posted in Designs on June 30th, 2010 – 1 Comment
I am currently reading a wonderful book called “Logo Design Love” by David Airey that my husband recently got me for my birthday. It is truly an amazing book and I feel that every Graphic Designer should own it.
It starts from the beginning and explains the core steps of design, and gives away tips and tricks every freelancer should know!
It has some pointers specifically for logo design and is easy to follow and read as well. I highly recommend this book to any designer, freelance or not!






Inspiration is something that all designers use when coming up with new ideas and designs. Seeing someone else’s perspective, can really get YOUR mind pumping with new ideas and make your overall final product much stronger. I love seeing things in magazines or on billboards and collecting those images to provide me with inspiration as necessary.
The final product is always the fun part for a graphic designer. To see all your hard work pay off certainly gives a sense of accomplishment and motivation. To the left, you can see my final products for my business card and letterhead with my new logo. Of course being a designer, I am sure I will want to tweak and change my logo again in the future, but for now, I am quite pleased.
As a graphic artist, design is on my mind a lot. Whether I am driving in the car, reading a magazine, or eating at a restaurant, I am always noticing ideas that could lead to inspiration for new designs.
Its not a surprise that companies like Pepsi and Coke which have been around since the late 1800’s sometimes feel the need to update their corporate identities. But the question remains, are these updates always needed? Do companies need to redo their entire identities to please customers?
