Its not a surprise that companies like Pepsi and Coke which have been around since the late 1800’s sometimes feel the need to update their corporate identities. But the question remains, are these updates always needed? Do companies need to redo their entire identities to please customers?

Coca-Cola has had a consistent logo throughout the years. Once in awhile they will make small changes that stick very closely to the original design. Many feel (including me) that Coca-Cola is a true example of a timeless classic brand that is ultimately more effective than the Pepsi logo. Pepsi seems to be marketing itself as a kind of perpetual fad, always new, always exciting. Unfortunately in my opinion, they have been unable to obtain that classic feel that everyone recognizes as Coca-Cola. Instead, they launch mediocre logos constantly. For example, their latest logo has a minor change that adds nothing to their branding.

Making unnecessary changes is a waste of time. A designer’s job is to create a recognizable logo that will be able to promote the company for years to come.

Which do you perfer….Pepsi or Coke?

I was browsing the web just now and I came across this article on Logo Design Blog called How to use color in logo design to effectively communicate the right message.  Many people don’t realize this, but color can make or break a design. Color can be used as a tool to communicate as well as evoke emotion. Using the proper colors in design is an important skill to learn as an artist. Perhaps you want to create a feminine feel for a particular design. Although cliche, pink evokes femininity, innocence, softness and health. Take for instance the breast cancer logo below; a pink ribbon meant to imply femininity and health.

Healing Touch Massage Company Branding

This company branding package was made for a Massage Therapist who I actually work with at my “day” job. She decided to start her own massage business on the side, and needed some help with her company branding. As you can see above, I created her a logo, company letterhead, envelope, and a front and back business card. The look we were trying to relay was a sense of health, nature, relaxation, and peace. This was a fun design to work on and I believe the goal of the project was definitely achieved!

Chara Michele Photography Company Branding

I just recently finished  a company branding package for Chara Michele Photography. It was such a neat experience because my favorite types of designs are girly and fun! As you can see above, I created her a logo, company letterhead, envelope, a front and back business card and a banner for her webpage. I really enjoyed this design process and just thought I would share it. Be sure to view Chara Michele Photography’s new look at at the business’s website.